Our Story

I was 37 when I decided that I’d finally learn how to create clothes, something I’ve been wanting to do as far back as I can remember.

At the same time, my almost-73 year old mom, who used to be so confident in whatever she wore, started asking, “Can I still wear this?” all the time.

That’s how 37 73 started.

This brand is a reminder that it’s never too late for anything, especially when it comes to having fun when dressing up. Our pieces are designed to be wearable with playful details that are meant to bring joy and spark confidence.

We hope to encourage everyone to embrace their more vibrant side and bring out their youthful energy through pops of fun in their outfits.

- Sushki, Founder of 37 73