Our Story

I was 37 when I decided that I’d finally learn how to create clothes, something I’ve been wanting to do as far back as I can remember.

At the same time, my almost-73 year old mom, who used to be so confident in whatever she wore, started asking, “Can I still wear this?” all the time.

37 73 is all about how it’s never too late for anything, especially when it comes to having fun when dressing up. Our designs lean towards wearable clothes with playful elements that give happy vibes.

We hope to encourage everyone to embrace their more vibrant side and bring out their youthful energy through pops of fun in their outfits.

- Sushki, Owner